ArtVertising II - 'HUGO Create' Contest (VIDEO)
In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008.
The contest targets creative people from all-over the world and gives them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. It acts as a spotlight for creativ…
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Diesel released new ads in their super creative and successful 'live fast' campaign. Stitches shows a model running away while the surgeon is trying to finish stitching her leg. Lipstick shows a group of models putting on lipstick while running in the street.
“Live fast” | High speed shopping…
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These new ads for Levi's Eco Jeans truely and creatively reflect the product's green spirit. The Eco line is made of 100% organic cotton under emission-free processes; and includes jackets, shirts and ofcourse jeans. The ads are photographed by Simon Harsent.
Notorious green-warrior Rogan Gregory, …
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Fashion Week in New York City has officially wrapped up with the last of the Fall 2008 collections shown yesterday. Marc Jacobs, Donna Karan, Sean John and Ralph Lauren ended the week on a very high note.
Designers, journalists and buyers have to pack up quickly to jet to Europe as London Fashion …
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So it seems that everyone is jumping on the Blu-Ray band wagon and further adding misery to the backers of the HD DVD. As a result, Cargocosmetics has introduced a new range of make-up aimed at make-up artists of the stars who will have every minor skin imperfection advertised by the HD technology. …
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As the new Trend Hunter resident Arab, I am proud to announce that Dubailand, billed as the biggest tourism, leisure and entertainment complex in the world, just landed an important partner, DreamWorks.
Tatweer, a member of Dubai Holding, has announced an alliance with DreamWorks Animation SKG to…
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Calvin Klein, 'the man who made underwear fashion' is celebrated in Italian fashion publication Collezioni Magazine with a spread by photographer Joe Oppedisano who says, "It's not really a fashion spread as much as it is a special celebration of Calvin Klein's 25th anniversary as the man who made u…
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The thinness of the new Macbook Air, and its ability to fit into a manila envelope (as illustrated in its commercial) inspired this carrying case design by London-based designer Michael Leung. The Mac Bag is 34.5 x 24.7 x 22 mm, water resistant and constructed with waxed cotton, felt lining, and pla…
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Farmer fashion just got a big boost from John Deere. Deere has made the pledge to be outstanding in their field. At the Magic fashion show in Vegas they announced they will challenge Levi and Diesel with a denim deal as well as jackets and shirts.
We all know how hot Harley gear is, perhaps the tr…
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Shortly after posting the story on Lipstick Jungle being the potential next Sex and the City, my fashion savvy girlfriend pointed out that another TV show, Cashmere Mafia, was also being heralded as the a hot new show about fashion and sex in New York City.
Check out the video above for a recap of…
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Cali Denim has produced a glow in the dark range that was predicted (albeit in jest) by top Trendhunter Bianca Bartz back in August 2007 in her review: The (Hideous) Return of Shoulder Pads Fashion. And I quote "This decade has been a decade of old-trend-revival. There have been no significant new l…
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Those of you who don't love the luscious brown cream raise your hand please... I am sure there aren't many of you
"Nutella is the red line that runs between the childhood of millions of people around the world" they say on lovemarks.com.
The famous jar has now been transformed in a very special cu…
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I am not sure about the water, but the bottle is a masterpiece. Fillico Beverly Hills is a super glamorous bottled water brand from Osaka, Japan that costs $100/bottle. They are made of frosted glass with gold paint and Swarovski crystal accents and decorations.
And for about double the price you …
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Thierry Mugler the exquisite design house, has a limited edition collection of 15 different perfumes inspired by the book and movie Perfume. The fabulous box includes a narrative of the novel and how it was interpreted by the perfume makers. The Perfume by Patrick Suskind will set you back $700.
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These dresses, made entirely out of twisted balloons, are an absolute wonder to look at. They were crafted with the same techniques clowns use to make balloon animals, yet these pieces are a lot more elaborate.
Each dress is made of hundreds of balloons tied together to create incredible gowns tha…
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